Patient Centered Apps

Today’s patient-facing healthcare apps have evolved from those solely offering product-based medication reminders to more comprehensive programs that focus on brand-agnostic disease awareness and management. These apps are often a collaborative effort, which gives credibility to the app from a consumer’s point of view.

This article – featuring comments by ERT’s Tim Davis – outlines how the pharmaceutical industry is overcoming long-standing challenges to develop more patient centered apps that enable all patients to manage their conditions and achieve better health outcomes.

Read the full article here.

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