The Changing Face of Post-marketing Research

Post-marketing research has undergone a revolution over the last thirty years, but its goals remain the same: to improve the way in which new drugs are assessed for their cost benefits and clinical effectiveness.

Read how post-marketing research has evolved and how today’s digital technologies are supporting more patient-centric approaches and opening up new possibilities for Real World Data (RWD) collection.

Read the full article below, or download it here.