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Patient generated Real-World Data (RWD) is playing an increasingly important role in informing key healthcare decisions. Despite this, pharmaceutical companies have been slow to adopt patient-focused RWD programs, due in part to the challenges associated with capturing patient generated RWD. In this webcast, we will discuss the role of digital technology in RWD programs and how it can reduce the burden of running such programs, both on program sponsors and on patients themselves. Specifically, the webcast will:
- Discuss the importance of collecting humanistic outcomes in RWE
- Highlight why RWD research programs are increasingly being used
- Share real-world case studies demonstrating how technology can be used to support patient data capture across observational, pragmatic and commercial programs
Chief Operating Officer
Synigence Research Ltd