General Guidelines | eRT Logo Usage | Incorrect Usage

Incorrect Usage

The shape, color, and configuration of the eResearchTechnology signatures should never be altered in any way. Although the examples below do not represent every misuse, they illustrate some common misuses that must be avoided when reproducing the eResearchTechnology signature. To ensure correct reproduction of the signature, begin by reviewing these basic guidelines. Then choose the appropriate signature from the approved digital artwork.

» Do not alter the eResearchTechnology logos in any way.

» Do not combine the eResearchTechnology logos with other words or graphics to create new logos.

» Do not put the eResearchTechnology logos within other shapes.

» Do not use the eResearchTechnology logos as part of a word or slogan.

» Do not allow another logo, text, or graphic to overlap or intrude into the 1/4" clearance around the eResearchTechnology logos.

» Do not use the eResearchTechnology logos in conjunction with another company logo on business cards, letterheads, stationery, or other similar materials, unless otherwise approved by eRT in writing.

» Do not use the eResearchTechnology logos in running copy or in a headline.

» Do not place the eResearchTechnology logos on an angle; it must be square with the edges of the document or object.